I was speaking with the CEO of an investment holding company and we were discussing the importance of listening to your customer vs. just talking at them about what we think is important. His holding firm owns many companies, including a sign making company (Dunkin Donuts is a client). He was talking about his sales
Illinois just passed a law that taxes Internet retailers differently than other states do. They also increased personal income tax and have some of the highest sales tax in the nation. Here is a video showing how they pushed an Internet coupon company to the breaking point, and they moved across the border to Wisconsin.
What makes us happy? At work? As a consumer? In life? Happiness likely has the same triggers in most any part of your life. It’s a fascinating topic that can take a lifetime to master. Many companies desire a “great customer experience,” but they really put no effort into learning what makes a great experience.
