Taking the time to develop exceptional customer relationships is the most underutilized activity in business. Perfect service delivery without a great relationship leaves a person wanting…something. I recently read an insightful article on this topic. So much of what’s covered in it, we’re doing at Rising. 

  Here are a few key points from the article:

• Be responsive. Your customers’ urgency must become your urgency.
• Be consultative. Gently challenge, make informed suggestions and provide options.
• Keep it simple. Skip the jargon and sell the results.
• Take an interest in the person; make it personal.
• Keep your customer informed; nobody likes to be in the dark.
• Be willing to go the extra mile; give customers more than they expect.
• Follow up to check the customer’s level of satisfaction … it’s never over.

Bringing value to your daily customer interactions is the key to creating lasting business relationships.